Just think about it. How many times per day do you Google something on your phone or laptop? If you’re like the average person, you probably use Google three to four times a day. But if you’re anything like me, the number is at least more than ten times per day.
Googling has become second nature to us, whether we’re looking for the nearest coffee shop, want to stay up to date on the latest news, or have random questions that pop into our heads.
But have you ever wondered just how vast and powerful Google’s search engine really is? Read these 10 Google search statistics that will blow your mind.
1. Google Processes 6.3 Million Searches Every Minute
Yes, you read that right. Google processes 6.3 million searches every minute. Hard to imagine, right? To put that into perspective, that’s about 9.07 billion searches a day and 3.31 trillion searches each year.
Next time you type something into Google, remember you’re joining millions of others doing the exact same thing at that very moment.
2. Sixty-three Percent of Searches Occur on Mobile Devices
In the U.S., 63% of searches are done on smartphones. This number is not surprising, as most of us have our phones next to us or in our hands almost all the time. As a result, this trend has led Google to switch to mobile-first indexing, meaning they now prioritize the mobile version of websites when determining search rankings.
So, if you’re a website owner, make sure your site is mobile-friendly to rank well in Google’s search results.
3. Google’s Search Index Is Over 100,000,000 GB in Size
Have you ever wondered how Google can provide relevant search results no matter the question? This is because Google’s search index is 100,000,000 gigabytes. Imagine trying to store all that data on your personal computer! Google’s web crawlers are continuously at work, moving from page to page and updating this massive index to make sure we get the most relevant and up-to-date search results.
4. The World’s Most Googled Terms in 2024 Are ‘YouTube’ and ‘Amazon’
In 2024, the terms “YouTube” and “Amazon” are the most searched words on Google globally, with “YouTube” receiving over 732 million monthly searches and “Amazon” close behind with 584 million. These numbers reflect that some of us, more than others, are guilty of spending too much time on YouTube or indulging in some retail therapy on Amazon.
5. Fifteen Percent of Daily Google Searches Are Brand New
Despite the trillions of searches each year, 15% of all daily Google searches are completely new and have never been searched before. You may think that is not a lot, but if you put it in numbers, that’s 1.36 billion new searches every day! This is one of the reasons why Google updates its algorithms so frequently – to better serve its users.
6. Google’s Autocomplete Feature Reduces Typing by 25%
Google’s autocomplete feature is a lifesaver for those of us who hate typing. It reduces typing by 25%, saving users significant time every day. According to Google, this amounts to over 200 years of typing time saved per day worldwide. So, if you do the math, autocomplete has collectively saved humanity nearly 1.4 million years of typing since its launch in 2004.
7. Google Accounts for 91.54% of the Global Search Engine Market
When it comes to search engines, Google is the undisputed champion, holding 91.47% of the global market share. Its closest competitor, Bing, holds just 3.43%. That is a huge difference!
Google’s dominance is even more obvious on mobile devices, where Google’s market share skyrockets to 95.37%. This overwhelming preference for Google over other search engines shows how trusted and relied upon it is for finding information quickly and accurately.
8. Fifty-eight Percent of Consumers Ages 25 to 34 Use Voice Search Daily
Voice search makes our lives more convenient. And if you’re between the ages of 25 and 34, you probably already know how much you rely on voice search. In fact, about 58% of people in that age bracket use voice search every day to get quick answers to their questions without having to type.
9. Google Maps Searches for ‘Shopping Near Me’ Increased by Over 100% Globally
If you’re a business owner, read this one very carefully. The phrase “shopping near me” saw a significant spike in Google Maps searches over the years, increasing by over 100% year after year from 2020 to 2021. What does this mean?
This means people are relying more and more on Google Maps for local business information. So, if you want to attract more clients and stand out in local searches, create and optimize your Google Business Profile right now!
10. Google Ads Deliver a 100% ROI
You may also want to read this one carefully if you’re a business owner. Google ads can enhance your marketing efforts. On average, businesses earn $2 in revenue for every $1 spent on Google Ads, a staggering 100% return on investment.
Conclusion
These Google search statistics reveal just how big of a role this search engine plays in our daily lives, no matter where we are. So, next time you’re googling something, take a moment to appreciate the incredible technology and data network working behind the scenes to bring you the answers you need.