Facebook in Real-Time Statistics: Top 15 Facts
By the time you finish reading this sentence, Facebook users will have clicked the “Like” button about 520,000 times. This mind-blowing number is just a glimpse into the dynamic environment of the popular social networking platform.
If you think you know everything about the world’s largest social network, you might think twice. Every second, every minute, the platform buzzes with new posts, comments, and interactions. Below are some of the most shocking Facebook statistics.
(For more detailed insights on Google, check out our article on Google statistics.)
1. Facebook Is the Third Most Visited Website
Just behind Google and YouTube, Facebook currently ranks as the third most visited website in the world. The average visit lasts 10.5 minutes, while the bounce rate is 31.03%.
2. Facebook Has About Three Billion Active Monthly Users
Approximately 3.05 billion monthly active users scroll, post, and chat on Facebook every month. That’s almost half the planet connected through a single platform, despite the platform’s declining popularity among the youth demographic.
3. India Has the Largest Facebook Audience
As the world’s most populous country, India also has the largest number of active users, with more than 378 million. The United States (193 million) and Indonesia (119 million) follow, respectively, according to Facebook demographics.
4. Over 100,000 Friend Requests Are Sent Every 10 Minutes
This is over 1,500 a minute, or over 166 a second! This underscores how people constantly desire to connect with each other on Facebook. Maybe you’ve used it to catch up with an old college classmate, a new neighbor, or even a member of your own family.
5. More Than 4,000 Photos Are Uploaded to Facebook Each Second
Do you have a family reunion snap that gives you a warm fuzzy feeling? People just love posting photos of whatever it is – their dogs, children, plants, and also selfies. And that’s a whopping 4,000 photos each second, or 240,000 every minute.
6. Facebook Is the Number One Source for News
About 30% of U.S. adults regularly get news from Facebook, making it the most popular news website in the world, followed by YouTube.
7. Americans Spend, On Average, 30.9 Minutes on Facebook Daily
Got a minute? How about 30? That’s how much time the average Facebook user in America spends on the app each day. This statistic places Facebook among the top social media platforms in terms of daily engagement, lagging behind only TikTok, with a daily average of 55.8 minutes, according to Oberlo.
8. 56% of Facebook Users Are Male
If you’ve ever heard the popular term “Facebook moms,” well, let us introduce you to the Facebook dads. 56.3% of all Facebook users identify as male. While the data shows that 43.7% of the remaining users identify as female, please note that this data doesn’t account for non-binary users.
9. 50% of Time Spent on Facebook Is Watching Videos
Videos have become a cornerstone of content consumption on Facebook, with users spending half of their Facebook time viewing videos. This also includes Facebook In-Stream non-skippable video ads.
10. 1.3 Billion Fake Accounts Are Removed Quarterly
Fake accounts are a problem on all social media platforms. More than 1.3 billion fake accounts, including bots, are flagged and removed from Facebook every three months. This proactive approach helps maintain a safe and trustworthy user experience.
11. 91% of Organizations Have a Facebook Presence
This stat from Hootsuite.com means that over 200 million organizations worldwide have a Facebook page, active or inactive. That’s more than on any other platform, followed by its sister Instagram with 86% and LinkedIn with 80%.
12. Facebook Advertising Statistics Show that Average Click-Through Rate on Facebook Ads is 1.4%
This means that for every 100 times an ad is shown on Facebook, it is clicked on about 1.4 times. This statistic is important for marketers to know if they plan to step up their social media marketing strategy.
13. The Most Popular Fan Page on Facebook Is Facebook
It’s no surprise that Facebook is the most followed page on the app, with more than 188 million followers and over 215 million likes. Cristiano Ronaldo has 170 million followers, making him the most popular person on the network.
14. About 65% of Users Like Watching Stories to Feel Close to Friends
A survey reports that more than 65% of users enjoy watching stories, including Facebook Stories, to feel closer to their friends. About 57% of the respondents say that it makes them feel like part of a community.
15. Facebook Is the Most Popular Platform for Social Commerce
This one might come as a surprise, but Facebook is, in fact, the most popular website for e-commerce. In 2024, Facebook Marketplace will have the largest number of social commerce buyers, which is expected to reach 64.6 million by the end of the year.
Conclusion
While Gen Zs may be drifting away from Facebook and moving to other platforms like Instagram and TikTok, these Facebook statistics show that Facebook is still dominating the social media market. The bottom line is that it’s a one-stop platform for connecting with friends, catching up on news, and even shopping.
